The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing nearly 430 of the world's finest hotels, resorts and spas.

Re-designed logo and branding. 

Taj Hotels Resorts and Palaces form one of the finest chains of luxury hotels and resorts worldwide.  This print campaign celebrates the re-opening of the palace after the tragic 2008 Mumbai attacks. Photographed by Deniela Federici.

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PH: Daniela Federici

CD: Steffanie Gillstrap

AD: Kayako Kobayashi

JR. AD: Kristie Lee

Resonating from the philosophies from the Surrealist movement, SONO DRS' 2012 S/S collection captures the essence of surrealism by featuring elements of surprise, unexpected juxtapositions and non sequitur functions of each garment, and is entirely black and white. The fluid natural drapery of each piece envelopes the body through every stride and every gesture of the individual. 

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Project took place in Seoul, South Korea during my stay from 2012 - 2013. Creative lead on art direction & lookbook design. Art directed & designed 2012 S/S collection lookbook and fashion show.

Schema, is a greek word, which means shape, structure, pattern, or plan. Focusing on the dark and distorted, SONO DRS 2012 F/W collection executes the purity and integrity of avant-garde design, through a juxtaposition of structure and fluidity.

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Project took place in Seoul, South Korea during my stay from 2012 - 2013. Creative lead on art direction & lookbook design.

LOOSE UNION is a Seoul-centric alternative music label opening a window to diverse undiscovered artists and bands in the heart of South Korea. Performances are captured live, on the fly.

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ART DIRECTION & BRANDING: Kristie Lee